Case Study: Circle Housing
By their very nature, social housing associations fulfil a socially responsible function, providing decent homes at affordable rents. Circle Housing goes above and beyond the minimum requirements of the sector, with a comprehensive corporate responsibility (CR) programme that supports its vision of enhancing customers’ life chances.
When it came to publishing their first CR report, Circle needed someone with the expertise and knowledge to propose the best option for presenting the information; to work with people across the Group on gathering information and to draft the full report.
Ideal Worldsmiths helped the internal team focus on the most important topics to demonstrate their business performance with relevant information and case studies that showcased their social and environmental achievements.
Ideal fulfilled our brief with fantastic insight, quickly getting to the core of our complex business and telling our story in a clear and compelling way. Thanks to them, the content is in fantastic shape and I really like the tone and overall approach, with a clear narrative that runs all the way through.
Susannah Finn, Group Director of External Relations, Circle Housing