Blog - Branding

Is high street sustainability an oxymoron?

Published: 29th Aug 2017 by Debbie Griffiths

Where does retail therapy sit on your top ten things to do? It’s fairly low on mine, going by the traditional definition:   retail therapy: the practice of going shopping to make yourself feel happier. Personally, I can think of plenty of other things to make me feel happier. But, being British, they usually depend on the weather: gardening, ... read more


Responsible retail is everyone’s business

Published: 11th Jul 2017 by Debbie Griffiths

In July 1992, I made a life-changing decision, sending my CV in on spec to The Body Shop head office. I followed my heart as a devoted customer and fan. Not just of the products, but the company’s ethics: using natural ingredients, caring for the planet, people and animals. Back then, it was so new, so different. As an employee, I quickly realised ... read more


7 ways to the say the same thing

Published: 13th Feb 2015 by Mark Griffiths

Brands must re-discover the art of storytelling – Number 1 in a series It’s time to recover what we lost when advertising sank and branding rose. Ever since brand marketing took pole position from advertising in the 90s, brand directors and marketing managers have been mesmerised by the power and possibilities of story. Their brief to ... read more


BRAND CHALLENGE: the name of the nose

Published: 5th Nov 2014 by Mark Griffiths

1 in 20 people walking past you in the street this morning woke up without smelling the coffee. They have anosmia, hyposmia, dysosmia and phantosmia. Yes, it’s probably the first time you’ve seen these names. You are unlikely to remember them. As not enough is being done for those who have lost the very important sense of smell, finding a new ... read more


The beautiful game (of CSR)

Published: 28th Oct 2014 by Debbie Griffiths

Thanks to Thrive, I spent last night at Aston Villa Football Club. Not for a football match, but something much more entertaining: a CSR best practice showcase. However, I can’t help likening it all to a couple of FA Cup matches. The first between the Premier League football club and the luxury car maker, Jaguar Land Rover. The second: Global German ... read more


© 2014 Ideal Word Ltd
Website terms | Privacy & cookie policy

This website is 100% wind powered. Powered by UK wind turbines, this website is carbon neutral. Website Design & Green Hosting by Make Hay