Blog archive November 2014

BRAND CHALLENGE: the name of the nose

Published: 5th Nov 2014 by Mark Griffiths

1 in 20 people walking past you in the street this morning woke up without smelling the coffee. They have anosmia, hyposmia, dysosmia and phantosmia. Yes, it’s probably the first time you’ve seen these names. You are unlikely to remember them. As not enough is being done for those who have lost the very read more

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