Blog archive May 2014

Are you sustainababble?

Published: 23rd May 2014 by Mark Griffiths

Yesterday, Ideal attended the excellent Sustainability Communications Forum in thunderstruck London. As fork lightning sought out the Shard, 200 delegates were treated to illuminating presentations and panels on the subject of effective sustainability communications. The big takeout? Sustainability by stealth – read more


A fun way to stop pussyfooting around with writing

Published: 12th May 2014 by Debbie Griffiths

Today (May 12) is Limerick Day and the birthday of Edward Lear – the great English poet best known for his nonsense poetry. Mark is Ideal’s resident limerick writer, but he’s away and I’m battling to stay focused on next week’s writing workshop. Several participants say they struggle to read more


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